I choose to give it all to God.
Funny how I collect it back once in a while, like when your drunk friend hands you her phone at the party.
Customer acquisition cost has to be lower than a single subscription for this enterprise to make sense.
That's why I pushed back when i and my team discovered ground sales was what we needed months ago, even before the Instagram fall.
Add transportation, materials, and personnel, and the numbers stop working.
Personally, I think Nigeria's biggest industry is religion.
The past few weeks I've been researching examples of traditional sales, and evangelism was the closest thing I could find.
That tells you where we put our energy.
Selling faith instead of solutions.
I've written a lot these past few days. Scary things.
Things I'm glad didn't make it here.
The ground opened and swallowed me.
I didn't scream. I enjoyed the fall.
It felt like holding a hot stone, the kind you know you should let go of but don't.
While I was being swallowed, I realized I hate concerts unless I'm watching from the box seats.
I realized the sick should go to the hospital before the church.
I archived another devil in a new dress.
I started rounding up.
Telling anyone who cared that I was about to quit, hoping someone would say something rigid enough to make me change my mind.
They didn't.
Oluwayomi said, "I understand the feeling. It resonates with me so well. Remember two weeks ago at Seyi's party in Ojuelegba when I said something similar about resigning from paid employment, and you advised me not to quit?"
At around 9 a.m. the next day, I got an email notification.
New people to discover. Suggested accounts based on your interests.
I clicked it. It opened Instagram. I logged in.
Everything was exactly where I left it.
I wasn't impressed.
I didn't need that.
You can't save me in my dreams and block me in real life.
I was already building a mountain of evidence against the world.
They told us about heaven and hell. They told us only God gives growth.
But growth and peace of mind are things you find on your own.
Maybe that's why I write.
Because if I don't write, I can't make sense of what I know.